Why read the MarTech Guide?
In this new era of Digital HyperExpansion™, where enterprises across all levels of digital maturity are taking a more proactive approach to digital, MarTech is a critical competency. MarTech (or Marketing Technology) refers to a set of tools and software that allow businesses to effectively engage with customers at every stage of the buying journey.
MarTech offers myriad benefits—such as automating processes, providing actionable customer insights, and saving marketers time—making it possible to manage a multitude of touchpoints with ease. It helps businesses look at customer data holistically, from the first touchpoint to the last, enabling them to drive data-driven business strategies and optimize customer journeys. Selecting the right MarTech stack is important for companies to ensure competitiveness, deliver highly relevant, engaging customer experiences, and drive better ROI.
This guide provides a detailed view of the MarTech landscape and reveals the best practices to build the perfect MarTech stack as per specific business requirements.