Why read this guide?
Photon’s Website Factory Program is a framework, which serves as a centralized system for enabling website localization and releasing consistent brand experiences for global customers in accordance with their language preference or geographical location. The centralized model allows for the sharing of common technology components across all web properties, thereby resulting in significant cost savings in terms of initial builds, integration, and maintenance.
This whitepaper explains how single or multi-brand enterprises can harness the power of the Website Factory Program and build a foundation for speed to market and increased efficiency. It reveals how the program centralizes and simplifies the website localization process and helps create brand trust globally by personalizing communication in the context of language, imagery, and local conventions.