Take your first step into the metaverse

A guide to metaverse by Muhamad Daud, EVP Engineering at Photon


Metaverse is here!

Have you prepared your company for the new world?

The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. You can think of it as a future iteration of the internet. It will allow users to work, meet, play, and socialize together in these 3D spaces.

Metaverse is new, but its foundation is the same as every other channel. Many new and emerging technologies have come together to form the basis of metaverse.


Metaverse could infiltrate every sector in the coming years, with the market opportunity estimated at over $1 trillion in yearly revenues. According to the latest report by Citi, the Total Addressable Market (TAM) for the metaverse economy could be between $8 trillion and $13 trillion by 2030, with up to five billion users. Businesses have started to race towards this future, and it's time for you to take your first step into metaverse.

Global metaverse potential Total Addressable Market

Metaverse TAM

Social media trend: Statistica & Data source: ARK Invest Research

Metaverse is still taking shape and offers a glimpse of what the future of the internet may hold. Business leaders worldwide should find answers to pertinent questions such as 'What could be the business impact of a metaverse in my world? What should be my metaverse strategy? What does good looks like? Where to start and how to get there?'

To help you identify the path to metaverse, our EVP of Engineering, Muhamad Daud, has prepared a detailed guide on metaverse.

What will you learn from our metaverse guide?

  • An overview of metaverse economy
  • The impact of metaverse on your business
  • The key foundations of metaverse
  • A path to metaverse
  • How can Photon help


Download our metaverse guide today and take your first step into metaverse.

Here’s how Photon can help you leap forward into metaverse.

Strategy Consulting

Strategy Consulting

Metaverse involves entirely new digital property, assets, and interactions. Let us help you think through how metaverse fits your company initiatives and brings additional business benefits. Strategy consulting involves thinking through the property within metaverse, character interactions, a digital-physical bridge from the metaverse to the real world, and tying them to your business initiatives and metrics.

Creative Services

Creative Services

Designing your metaverse property and interactions requires an agency that has dealt with many interaction models. As a company, Photon designers have created experiences integrating digital and physical interactions across many channels and for various clients. For us, a metaverse is just an extension of what you already have in the real world.



Given so many metaverse platforms, you need a partner with extensive engineering experience in building and integrating various interactions across channels on multiple platforms. Photon has 6000+ engineers ready to adapt to the new world of the metaverse, leveraging many digital capabilities that you already have. Those capabilities will be extended and adapted to the new metaverse world, with Blockchain integration and across digital properties.

Photon is ready for the new world
Engineers ready to adapt to the new world of metaverse
Creative designers will be designing your metaverse
Digital touchpoints experiences created
Connect with our metaverse experts today

“The metaverse could become the future. It has the potential to extend our reality beyond the physical world and reinvent how we interact across our real and digital experiences. And in the process, a new line of business and social experience will emerge.”

Muhamad Daud

EVP of Engineering at Photon

Muhamad Daud
Our Metaverse Leaders
Deepak Sharma

SVP, Strategy Consulting, Pre Sales & Customer Success

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Jim kim

Vice President,

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Mohammad Daud

Executive Vice President,

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