The Consumerization of Healthcare: Why the Future of Care Starts at Home

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Traditional healthcare transformation strategies focus on cost optimization and operational streamlining. But in an era where the home has become the new clinical interface, this narrow view of ROI is no longer sufficient. Organizations must now measure value through both business and human impact, capturing how modular care models, AI, and personalization fundamentally reshape outcomes, engagement, and equity.

Photon’s Consumerization of Healthcare whitepaper introduces a new multidimensional framework for value creation, where patient empowerment, ecosystem design, and data-driven continuity become core to delivering long-term ROI.

What You’ll Gain from This Whitepaper

  1. Business & Human Value Framework: A dual-metric model to measure ROI across clinical outcomes, operational efficiency, patient trust, and equity; grounded in Photon’s BHV approach.
  2. AI-Driven Personalization at Home: Use cases showing how AI enables individualized, proactive care—reducing readmissions, optimizing adherence, and scaling home-based delivery.
  3. Modular Ecosystem Architecture: Design patterns for building interoperable healthcare platforms, including orchestrator-specialist-infrastructure roles and community-level customization.
  4. Adoption and Patient Activation: Retention-driven models leveraging subscriptions, virtual care, and continuous engagement to activate patients and reduce churn.
  5. Real-World Benchmarks and Proof Points: Performance metrics from platforms like Tia (70% multi-line usage) and Oura (88% outcome improvement) validating impact at scale.
  6. Governance and Implementation Guidance: Best practices to address integration, compliance, and AI oversight for deploying secure, patient-centric D2C ecosystems.

Turn Health Equity, Retention, and Engagement into Measurable ROI

Learn how leading organizations use Photon’s dual-metric BHV model to deliver scalable care while unlocking trust, retention, and operational efficiency in decentralized healthcare delivery.

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Meet the authors

Deepak Sharma

Deepak Sharma

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Chief Client Strategy Officer

Deepak Sharma is a vanguard of Customer Success (CS) across diverse industries and geographies. As a key member of the leadership team, he is instrumental in defining and executing the Gen AI strategy for Photon. This includes the development and implementation of PAVE (Photon AI Value Engine) ecosystem, which drives AI adoption internally and facilitates AI commercialization for clients, creating exponential mutual value, placing us at the forefront of the AI transformations.

John Negrau

John Negrau

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Vice President – Client Strategy and Innovation

John Negrau is part of the Strategy Consulting Group at Photon, leading the Consumer Vertical (B2C, D2C, Retail, CPG). He blends and balances digital enablement, AI strategy, technology, data, and processes that drive frictionless relationships between our customers and the customers they serve.

Mahesh Chandramouli

Mahesh Chandramouli

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Director, Client Strategy and Innovation

Mahesh Chandramouli is a Strategy Director at Photon, where he leads AI-led digital transformation initiatives for Fortune 500 clients. With a strong background in operating model design, portfolio optimization, and innovation strategy, he helps enterprises scale smarter and move faster in today’s digital-first world. He’s passionate about unlocking business value through bold thinking, cross-functional collaboration, and next-gen technology.

Diya Mathew

Diya Mathew

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Consulting Lead – Client Strategy and Innovation

Diya Mathew is a Strategy & Operations Consultant at Photon. She drives business transformation for B2B and B2C clients across real estate, technology, and retail. At Photon, she leads go-to-market and digital transformation engagements, aligning business and technology.

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"Consumerization of healthcare is a fundamental redesign of how care is accessed, trusted, and delivered. At Photon, we’re proud to be pioneers in this shift, shaping a future with our clients where empowered patients and intelligent ecosystems unlock both business and human value at scale."

Mukund Balasubramanian

Co-founder & CTO, Photon

Mukund Balasubramanian