About the author

John Negrau

John Negrau

Senior Vice President - Client Strategy & Innovation, Photon

John Negrau is part of Photon’s Executive Leadership Team, leading the Client Strategy & Innovation group across industries and global markets. He integrates digital transformation, AI strategy, technology, data, and operating models to help enterprise clients accelerate growth, modernize customer experiences, and build enduring competitive advantage.

in Follow

All articles by John Negrau

The Real Risk Is Not Bad Strategy. It Is Indecision.

Why Value Disappears Before Action Begins

August, 2026

First in a three-part series on The Cost of Indecision. In an age of abundant intelligence, the greatest strategic risk is not simply choosing wrong. It is losing value while the organization works its way toward a decision.

The Next AI Battleground Is Physical

Growth Is Slowing Down Inside the Organization Before It Slows Down in the Market

The Cost of Indecision series

September, 2026

Standfirst: This is the second installment in The Cost of Indecision, a three-part series on how organizational friction erodes value before action begins.

Growth Is Slowing Down Inside the Organization Before It Slows Down in the Market
©Copyright 2026 Photon Interactive UK Limited. All Rights Reserved. Read our Terms & Privacy PolicyPhoton India complianceLCASitemap