Implement creative product design best practices

Deliver best-in-class digital experiences with design thinking


Why read the creative product design guide?

Today’s digitally empowered customers expect seamless and personalized experiences that allow them to interact with brands across touchpoints. In this changing landscape of consumer choices, design becomes a competitive business advantage. A well-crafted design experience based on deep customer understanding and effective visuals can make the difference between a loyal customer and an unsatisfied customer. 

Creative product design is a synergy of a human-centered mindset and hands-on tools for creating an iterative problem-solving UX design process that caters to evolving human needs. The human-centered creative discovery approach for software development and design has less focus on hardware and product deployment and pays more attention to UX that customers will experience by product usage. 

Photon’s guide explains the need for a design thinking approach in the UI/UX design process. The guide reveals how Photon’s approach to the creative product design process generates business value. The guide further outlines how Fortune 500 companies integrate Photon’s creatives services to design best-in-class digital experiences.

What you will learn

  • What is creative product design?
  • How design thinking forms the foundation for the creative UI/UX design process
  • What are the UI/UX design challenges in new digital product development?
  • What are the building blocks of creative discovery?
  • How an effective creative product design process generates business value
  • How Photon helps Fortune 500 brands create best-in-class user experiences

Download our guide now to create digital experiences of the future. 

“Design thinking is a human-centered approach to digital innovation that draws from the designer’s toolkit. It considers the needs and expectations of customers, the possibilities of technology, and the requirements for business success and enterprise transformation.”

Jim Kim

Executive Creative Director at Photon

Jim Kim

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Photon's mobile-first strategy guide
Photon's mobile-first strategy guide
Photon's mobile-first strategy guide

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