Register for our webinar with Tres White, Chief Retail Officer at Purple

Adapt Quickly in a Disrupted Retail World

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Learn from digitally native brand on how to move fast to meet the consumer demand for “online for everything.”

The crisis caused by the novel Coronavirus outbreak has created an extremely challenging business environment. Consumer behavior is changing rapidly - with the majority of consumers self-isolating and turning to online channels for all their needs. Companies are now under tremendous pressure to pivot fast, rethink their commerce strategy and transform in weeks versus months.

Join our experts Tres White, Chief Retail Officer at Purple, Leif Larsen, SVP, Strategy Consulting, Photon, and Michael Eastman, Director, Solutions Engineering, commercetools, for a live webinar on Thursday, April 23rd, 1 PM EDT / 10 AM PDT where they will discuss how a headless commerce platform can transform customer experiences.


Featured speakers

Tres White

Tres White

Chief Retail Officer
Purple Innovation


Tres leads both retail and wholesale businesses at Purple. He got his start as the co-founder of LoveSac where he built, deployed, and operated LoveSac's direct-to-consumer store strategy, growing the concept to 65 stores. Tres has a long, successful career building high-growth retail companies across Brookfield Properties (formerly GGP), Fanzz, and Ashley Furniture.

Leif Larsen

Leif Larsen

SVP, Strategy Consulting
Photon Interactive


Leif is responsible for the Pre-Sales and Innovation Consulting teams at Photon. He takes leadership on solution ideation and development for prospects and existing customers, identifying opportunities to leverage Photon’s expertise to deliver digital projects that accelerate time-to-value and ROI. Leif collaborates with the Strategic Account Management and the Solution Delivery teams to facilitate a smooth project transition from Pre-Sales to delivery. 

Michael Eastman

Michael Eastman

Director, Solutions Engineering


Michael is a proven leader with a career dedicated to enterprise IT solutions in eCommerce. He is experienced with professional consulting services on a global scale and empowers team members to reach their maximum potential with motivation and opportunity. He has more than a decade’s worth of experience in eCommerce experiences and development.

The webinar will cover:

  • How to go from concept to prototype quickly to support changing business models
  • How to enable agility and be nimble to drive commerce transformation now
  • How to deploy a cloud-based headless commerce architecture in weeks not months

Webinar Date: April 23, 2020
Time: 1 pm EDT / 10 am PDT

Register for the webinar now. 

“By putting customers at the heart of the strategy, headless commerce enables brands to quickly deploy a flexible technology infrastructure that allows for unlimited, seamless front-end innovation and deliver on any change in shopping behavior.”

Mukund Balasubramanian

CTO & Co-Founder at Photon

Mukund Balasubramanian
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Download our eCommerce replatforming best practices guide
Download our eCommerce replatforming best practices guide

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