Bloomsbury drives digital content at scale

Client
Bloomsbury Publishing
Industry
Publishing & Media
Capabilities
Self-service publishing platform, identity management, and third-party integrations
Key outcomes
12 digital products launched, 1M+ content pieces available, and two industry awards

Overview

Bloomsbury is an independent, worldwide publishing house of fiction and non-fiction, featuring authors who have won the Nobel, Pulitzer, and Booker Prizes. With its fast-growing publishing business, Bloomsbury partnered with Photon to develop a cost-effective, content-driven, and self-serve digital publishing platform to deliver digital content at scale.

the opportunities

Bloomsbury Set Ambitious Goals For Its Fast-Growing Publishing Business

Faster Product Launches
Bloomsbury had the ambition to launch new content-driven products faster and more aggressively than ever before.
Publishing At Scale
Bloomsbury wanted to build a robust, self-serve platform to realize its vision of publishing digital content at scale.

The solution

Photon conceptualized and developed an award-winning Self-Service Platform (SSP) to redefine business models and deliver more personalized content at scale.

Platform

Self-Service Platform (SSP)

The platform is highly scalable, requires less technical support, and can be managed with ease on the client's side.

Content

Flexible Content Rendering

The SSP supports XML and PDF uploads and renders various types of content, such as encyclopedias, monographs, drama, articles, screenplays, and audio/video.

Site building

Component-Based Websites

Websites are created using multiple components, such as image carousels, paragraphs, audio, video, maps, and timelines. Each website gets a customized theme and can be previewed before publishing.

User access

Login Procedure

Identity management allows users to register and access digitized content quickly and easily.

Discovery

Search And Maps

A simple search option helps users locate the right, hyper-personalized content recommendations, and a set of rules behind the maps feature displays the content associated with each geographical location.

Technical stack

Content Inputs
Supports XML and PDF uploads.
Third-Party Integrations
Integrates with third-party interfaces for authentication, analytics, and cloud storage, and with social media.

Results

The Self-Service Platform delivered digital content at scale

Speed
Twelve Digital Products
Over the last three years, twelve digital products were launched through the SSP.
Scale
Content At Scale
The number of content pieces available on the platform has increased to over 1M.

“Photon’s self-serve platform helped us to navigate the digital content landscape effectively, streamline editorial workflows, automate content production, provide access to premium content via subscriptions, and facilitate user engagement across devices, platforms, and channels.”

Pedja Pavlicic, Head of Digital at Bloomsbury

Awards

Innovation Excellence Award
Stationers’ Company, SSP as a publishing solution
The Charleston Advisor Readers’ Choice Awards
Bloomsbury’s digital products offer intuitive navigation, consistency, responsive design, a robust underlying search engine, and institutional branding

Conclusion

Photon's award-winning Self-Service Platform helped Bloomsbury launch twelve digital products and grow to over 1M content pieces. Bloomsbury continues to upgrade and enhance the SSP, adding new content types and expanding the platform's features.

Do more. With less. Request your GenAI workshop.

Connect with us →

“Digital-savvy customers expect content to be always available, accessible, and consistent across multiple digital touchpoints. As a result, publishing and media companies must unlock new opportunities to translate data into actionable insights and deliver real-time and unified digital content at scale.”