A Private jet company enhances its digital landscape

Client
A leading private jet company
Industry
Travel & Hospitality
Capabilities
Digital strategy consultation, digital readiness assessment, and roadmap and transformation planning
Key outcomes
A roadmap toward a unified architecture, consolidated applications, and structured, actionable data

Overview

One of the leading aviation companies, with the world's largest private jet fleet, set out to delight its jet-setting customers with high-tech, high-touch luxury experiences and to outfit its employees with technology to deliver tailored aviation experiences. To achieve its digital flight plan, the private jet company partnered with Photon for a digital strategy consultation.

The Challenges

THE Private Jet Company Needed To Modernize Its Operations And Customer Experience

Disparate Applications
The operations team and crew had to interact with many disparate applications, which impacted work efficiency at large. This was becoming too difficult to manage, and the effectiveness of the crew suffered.
A New Digital Flight Plan
Leadership charted out a digital flight plan to engage prospects, customers, and teams with an improved omnichannel experience, drive business toward a younger demographic, and improve on-time performance with unparalleled access to flight schedules.

The solution

Photon performed an end-to-end digital readiness assessment of the company's people, process, and technology from each department.

Analysis

Photon analyzed existing systems and applications, user experience (UX), technology, people and process, and the digital flight plan for an enhanced travel experience.

Roadmap

The roadmap covered a vision statement, feature prioritization pertinent to business requirements, an adoption and governance model to follow, and assessment and recommendations.

Transformation Planning

Transformation planning included an assessment of technology, creative, and people; information architecture; and a framework and strategy recommendation to follow.

planned results

The final outcome of the roadmap included:

Unified Architecture
A unified architecture and consolidated applications, supporting the company's enterprise architectural goals of modularity and standardized technology.
Structured, Actionable Data
Structured, actionable data, supporting the goals of increased personalization through data quality and the consolidation of data and service silos.
Updated UX
An updated UX, along with effective communication and project communication.
Matrix Teams
Matrix teams, as part of the roadmap's final outcome.

Conclusion

With a solid roadmap, the private jet company could pursue its ongoing enterprise architectural goals of modularity, standardized technology, increased personalization through data quality, and consolidation of data and service silos. In the words of Photon's Mukund Balasubramanian, the focus was on adopting an agile methodology to break the existing silos and help the company deliver exceptional end-user experiences quickly.

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“Digital technologies create outstanding opportunities for airlines to design and deliver new, unified customer experiences that build loyalty and trust. Airlines that truly accelerate in the digital space will be the leaders that control and shape the future of travel experiences.”